Part Six- How well did you Attract/Address your audience?

Part Five- How does your media product represent particular social groups?

Part Four-In what ways does your media product use, develop or challenge forms and conventions of real media products?

You may have to watch this video through Youtube To be able to read all of the annotations!!!

Part Three-What impact did the media institution Film 4 have on each production stage and why?

Part Two-Who would be the audience for your product?

Part One- Brief

This was the brief we was given by the exam board, we had to aim our opening scene to a British audience of 16-24 year olds which fitted with the British Social Realist genre and lasted two minutes in duration. I felt like i met the brief well as from the feedback we received from class mates they found our work original as we showed prostitution in another light and they could relate to the protagonist as she was of a similar age to our targeted audience of 16 to 24 year olds.

The title of our opening scene was "Damaged Goods". The title showed the fact that the protagonist is female, the red lips that we placed to the bottom right of the title connotes love, sex and desire. It connotes that she may be damaged both on the inside and the outside. The goods represents that she offers a service to people which is her main source of income this relates to our narrative as the protagonist in our opening scene is a prostitute. However it also could connote that she is someone that people are attracted to and they feel that she is something nice to look at but she may be damaged and nobody really sees her problems on the inside. However as we added the red lips it anchors the theme of sex as it shows her promiscuous side which is also shown through her costume in the opening scene. The main meaning of our title relates to the narrative of our story as we are showing the protagonist as a sexual object which shows her side as being a prostitute

We changed our idea, so our treatment didn't have any relevance as we changed the whole narrative and all of the themes that we was planning to show. 

I feel like we met the brief as we showed the hard hitting themes that we would typically see in British social realist films. For example at 0:11 seconds we see condoms laid across the floor, this connotes that she has casual sex and it is a regular thing for the protagonist as there are several condoms not just one. We see the theme of prostitution in London to Brighton at 2:24.She is seen in a over the shoulder shot looking through a car window which connotes to us that she maybe looking for a man, who will be willing to pay her to help out her younger daughter.

We see slight poverty at 0:09 seconds where we see the protagonist walking across, the trainers she is wearing are very old and the stuff on the floor shows that she has little respect for herself or her home. This is also seen in London to Brighton at 1:54 where we see the costumes of both characters where they are both wearing tatty clothes, and are eating out of a box in a small public toilet. We also see at 0:40 seconds the graffiti on the walls and this emphasizes the run down area of London and the poverty as they are staying in the toilet to be sheltered. 

This sets up the rest of the film as we used a montage which clearly establishes the theme of prostitution and casual sex as we use different camera language to show the protagonist out and about in different costumes. This helped set up to the audience that it is an ongoing thing and she is constantly out trying to earn her living. The narrative of our film is rather basic however from our opening sequence the theme and situations would make it clear for our targeted audience due to our use of props such as the condoms  and the protagonist shown in the first two minutes. The bit at the end where we hear the male character say "get in love" helped set up the idea that she gets around and that men just want her for the sex.

Production Log 9

What have been your key issues for the post production this week?

The key issues we faced in this week was finding suitable music that fitted with our theme and the types of shots we were showing. This was also difficult as we have to find music which was copyright free, and if not we had to find music that we could get permission to use. Another issue that we had was the credits and the title, as we changed our whole idea we had to make alterations to fit this change. We had to find suitable typography and framing for each credit that would appear on the screen. We also had to make a decision of whether we was going to put our credits over a black screen or overlay it over our opening sequence.

How have you taken into account peer feedback?

From our last piece of feedback from our class mates we improved all of the shots that didnt work and added in new things that set up the theme and story a bit better. Our teachers also gave us feedback and we changed it to make it more of a Montage which made the pace of the sequence much faster and turned it into more of a smash mouth opening

What decisions did you make about the issues and why?

The issues we faced caused us some problems during our production. The way we fixed the problems with our credits was buy seperating them onto seperate files instead of putting all on one section. This was unconventional of the British social realism genre as this wouldnt be seen and the credits would normally be shown one by one.

Another issue we faced with typography was how we was going to present out title. As we changed it to damaged goods we didnt want it to be just plain and bold, we wanted to make something significant. This is how our final porduct looked, we made the damaged part bold to try and show how much we want to emphasise how bbadly damaged she is. We put the goods in a fancy font which showed that she had a good service to offer to her customers. Another feature we added to the title was the kiss marks, in the beginning we see the main character putting red lipsitck on. Red lipstick is associated with sex and love and this is a typical thing that we see prostitutes wearing. We thought this would work well as it matches with the theme that we was trying to portray and this helps show her as a sex object. Another issue we had was where we was going to place the title in the sequence, we felt like if we placed it too near the end it would feel more like a trailer so we positioned it in the middle which made it feel more conventional of a opening scene.

Another issue we faced was finding suitable music that was copyright free and fitted with our theme. We ended up finding a  song that fitted well and was the genre of dance and house music . The beat in the music fitted well and we cut the shots to match this and it made the pace much faster and made it more tense. As we used a variety of shots and in each shot she had a change of costume it fitted well with the music and made it better and showed her doing prostitution over a long period of time.

The production logo we created was placed at the beginning of the opening sequence. We created this on flash and come up with the name of Teacup Productions, we though this would suit it well as a stereotype we hear in England is that everyone just drinks tea. We added this is as we thought it would make the BSR genre clear from the start and we also added on a animation where the teacup moves into the frame and lands on the saucer. We felt like this fitted well and made it clearer to the audience from the beginning what we going to show and by incorporating the united jack it would show this stereotype even more.

Shooting Script

Call sheet 7

Final Opening Sequence- Damaged Goods

Production log 8

The first draft we created with our new idea was shown to our classmates and from this we got feedback from them to find out our strengths,weaknesses and how we could improve it.  Here is a overall look of the feedback we received:

Damaged Good's

We picked this as our title because it explains the main character very well due to how young she is, she could be seen as a new item but due to her experiences (prostitution) society would view her to be damaged.  Our new idea is based on a young girl who is involved in prostitution because she doesn't have money to survive the hard life in Britain. Society doesn't view prostitution as a choice for women which in our view we are trying to reinforce but not straight away. She has moved to this lifestyle due to financial status. She lives with her mum how is divorced and can't provide very much for Rosie (the main character) and her half brother. Rosie dropped our of school when her mother and father divorced and has spiraled out of control since then. She was first introduced to the idea of money for sex when she met a few older boys at a party, She then went on to realise that the money was very helpful from buying clothes which she loves to helping her mum out with bills and food. We will use a run down miss-en-scene we most of the props will be found and the lighting will also be found to help the idea of it being her real life and to show how dull and bad Rosie's life is. Towards the end of the film we will she Rosie get involved with the wrong man and she how she deals with the situation of being forced into prostitution, remembering Rosie is very young ( just turned 17). The locations we will use are very simple found places as we want to show her on streets trying to get jobs and we will use a house which isn't very well kept as we want the miss-en-scene to be dull and run down to connote her lifestyle. As we are creating a film 4 film we don't have a big budget to make the locations and everything perfect but this is a good thing that we don't have a budget because it allows us to use what we have and show the real idea and life of Britain. Also film 4 are very big on showing new talent, we are using an actress which has no experience and we aren't using any big piece of technology apart from the mac (iMovie) to edit. The technology we will use is very limited due to the budget however we have access to the school equipment such as camera, tripod and editing computers. This is all we need to film our opening because it doesn't want to be anything glamorous just what we have is what we got.

As you can see our treatment hasn't changed much compared to the last one its just the treatment and idea of our film that has changed. 
http://prezi.com/ofh_bmqoff0o/untitled-prezi/?kw=view-ofh_bmqoff0o&rc=ref-33412237

The narrative of our movie is explained above briefly however in more detail it would be a young girl named Rosie who has been pushed into prostitution due to the money. She started when she was 15 just turning 16 because she ran away from home because her parents were getting a divorce. She was involved with the wrong people when she left home and now she can't escape the old life expect now she does it because she wants to and for the money. Over the time the life style of a young prostitute becomes too much for her and she gets involved with the wrong man on one of her jobs. She ends up on a hospital bed fighting for her life after her abused her. Can she win the battle of her lifestyle or does her age mean she's more vulnerable. Rosie has always felt she big enough to fight the world by herself. We see her normal day life in comparison to her evening life over the movie, This is to show her boring everyday life to shock people. Her parents are unaware of her job as she tells them she has the late shift in a corner shop. This topic about her lying to her parent would also be dealt with in the story. We want to show that prostitution happens at all ages and however society and our audience may not be shocked that the character is young. We want to conform to the idea of prostitution being for money, but we are kind of challenging the idea of prostitute not liking the idea of it as she then starts to like it. We also have changed the idea because she then has a chance to stop being a prostitute but she doesn't she carries on.

From the feedback we received it has helped us alot to know how we should alter what we have so far and to help us by making suggestions for music and the graphics that we will use. By doing this we felt like we worked well under some pressure as we had got what we wanted and this meant we could get more accurate feedback rather than them not seeing enough and us not knowing how to develop it. From this we will now be able to go out over the holidays and re film certain shots and film more that we hadn't though of doing before we completed this task.

Call Sheet Six

Call Sheet Five